Branding
Hilton Addis Brand Refresh
Complete brand identity redesign for Hilton Addis Ababa.
Client
Hilton Hotels
Year
2023
Duration
6 months
Services
Branding
About The
Project
A comprehensive brand refresh that reimagined Hilton Addis Ababa's visual identity while honoring its heritage. The project encompassed everything from logo refinement to digital presence, creating a cohesive brand experience across all touchpoints.
The Challenge
Refreshing a well-established brand identity while maintaining recognition and emotional connection with existing customers, and aligning with Hilton's global standards.
Our Solution
We conducted extensive brand research and developed a visual system that blends Ethiopian cultural elements with Hilton's international elegance. The new identity was rolled out across digital and physical touchpoints.
Project Gallery
Impact & Outcomes
Brand Recognition
Website Traffic
Social Engagement
Booking Increase
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